Sunglasses Sales Peak Season
1.Attracting customers through promotional activities and increasing customer entry rates
The general promotion focuses on free gifts, attracting customers to the store first.
2.Display to attract customers' attention and interest in purchasing
Beautiful and personalized display methods will attract customers' interest in trying them on, thereby increasing their purchasing desire. Good display techniques commonly include the following: Quantity technique: When considering the display quantity, it is necessary to consider the "minimum display quantity" of the product, which is generally 80% full; 2. The "eye-catching" technique: As the name suggests, it means setting the "most wanted products" in a prominent location and height in the store, making it easy to purchase; 3. Direction skill: Display in a direction that customers find attractive, and try to use a wide surface to show off the "sense of quantity" of the earth cart products; Showcasing people with beautiful color schemes, giving customers a fashionable and elegant impression; 4. Color Tip: You can consider using the dark series first, the bright series second, or seasonal, trendy, and new eyewear first.
3.Enhancing customers' purchasing desire through combination sales method
Promotion activity "Combination purchase" is more favorable: For customers with myopia and amblyopia, purchasing sunglasses is not very convenient. Here, we can launch thoughtful packages for customers, such as "contact lenses+sunglasses", "contact lenses+care solution+sunglasses", and "care solution+sunglasses". For those who are not nearsighted, there are also package options such as "Fashion Decorative Mirror Frame+Sunglasses" and "Eyeglass Care Liquid+Sunglasses".
4.Enhance customer trust through professional optometry, thereby increasing transaction rates
With the increasing amount of time people spend on their phones and computers every day, the rates of myopia and amblyopia are also constantly increasing. Whether we can provide customers with meticulous and professional optometry services is the last and most crucial step in achieving transactions.
In this way, I believe consumers will be more willing to enter your store to purchase sunglasses, so hurry up and take action!
Thank you for your reading
Wenzhou Mike Optical Company
009@mikeeyewear.com
Lissia
