The DTC brand Pair Eyewear, which this article aims to analyze, has created a new mode of glasses consumption and successfully improved the problem of low repurchase rate caused by the low consumption of glasses.
Pair Eyewear was founded in 2017 and is a customized eyewear brand aimed at Generation Z.
Users can purchase a basic frame for $60 and then purchase a magnetic frame for $25 at any time. By attaching the magnetic frame to the basic frame, the appearance of the glasses can be changed.
In other words, it gives glasses a lot of "skin" to achieve versatile glasses shapes that can adapt to different outfits.
This article will deeply analyze the successful cases of Pair Eyewear from the following aspects:
1. Brand birth
2. Competitive advantage
3. Marketing highlights
More information: pls send to 006@mikeeyewear.com
