Warby Parker Knowledge

Social media marketing
Research has shown that social media ranks among the top in all ways brands establish connections with users. Brands that communicate with users on social media will increase user stickiness and turn more customers into loyal users. It is reported that 76% of consumers will choose brands they frequently see on social media.

On Instagram, Warby Parker's official account has 564000 followers! From the content of its posts, it can be seen that the brand has collaborated with many top internet celebrities, attracting the attention of many fans! The post content released includes display images of brand products' wearing, sharing images, and store exploration videos, all of which have sustained the brand's product exposure on social media!

It can be seen that collaborating with internet celebrities for marketing is an effective way for overseas brands to quickly establish connections with consumers!


Warby Parker not only collaborates with a large number of KOLs to produce brand related content, but also encourages more consumers to generate content on social media, allowing users to share their glasses trial experience. The content dissemination model of UGC has made Warby Parker more visible to consumers, refreshing their impressions over and over again.

On YouTube, Warby Parker released a short video with the highest viewership reaching 1.5 million views!

In addition to KOL and UGC content, Warby Parker has also launched the Wearing Warby series, which focuses on sharing the stories of ordinary users, invisibly connecting the brand and users. Real stories have moved more potential users, making Warby Parker a warm brand. These contents are disseminated on their official social media accounts, continuously expanding the brand's reputation!