Online glasses vs traditional glasses
One, online glasses ----- save money, convenient.
Price advantage ------ direct sales, large quantity, let the price of glasses return to nature.
Independent production, vertical sales through the network platform to reduce the cost of intermediate links in sales, so that Yichao glasses have obtained a low price advantage that physical stores can't match. Therefore, Yichao glasses can achieve real high quality and low price.
Independent choice-----no business face, complete freedom.
There are thousands of products, and you can try every one of them through our online try-on system. Of course, if you find it troublesome, we also design user-friendly shopping navigation. In short, with the help of online try-on and shopping guide, you can maximize your choice.
Quality assurance-----legal operation, complete licenses.
Perhaps there are still many people who still have more or less doubts about online glasses. Of course, we have confidence in the products we manufacture because we have strict quality control processes. Therefore, we have made a 7-day return and 30-day quality assurance commitment for all sold products, even if you are only dissatisfied with the style and color.
Value-added services----Provide comprehensive knowledge of glasses in an all-round way.
We carry out a lifetime maintenance-free commitment to the products we sell. At the same time, we also build a vision file for each customer with try-on photos, parameters, optometry and other data through the support of the network platform. VIP customers can obtain detailed and in-depth professional services in various aspects such as vision maintenance plans, eye-care recipes, and eye disease treatment consultation.
Second, the traditional glasses ---- expensive, troublesome.
High-cost sales-----all expenses, all consumers pay.
In addition to the cost price of basic commodities, a pair of glasses purchased in a traditional brick-and-mortar store also has additional costs for storefront rent, equipment loss, and purchase and stocking. So with the same pair of glasses, you have to pay extra for these costs in traditional brick-and-mortar stores.
Choose a single ------- contrast is troublesome, and the variety is incomplete.
There will never be more than 10 frames listed for you by the service staff in traditional brick-and-mortar stores, and we are always used to choosing one of these 10 frames that we are more satisfied with. And the glasses that fit us are forever left in the corner of a display cabinet in a physical store.
Quality and style-----the sales volume is small, and the product is not fashionable.
The brands of the goods in the physical store are mixed, and the general customers do not understand the brand of glasses, which is easy to leave hidden quality problems. If there is a problem with the glasses you just bought after a few days of use, in this case, the traditional brick-and-mortar store is waiting for you to repair indefinitely, instead of replacing the new product. , that is simply a fantasy.
Shortcomings in service-----except for glasses, glasses knowledge cannot be fully provided.
If a traditional brick-and-mortar store is a small personal store, the customer's optometry form is basically discarded immediately after inspection. However, due to the limitations of chain distribution and management in large chain stores, it is difficult to transfer the customer's vision data in different places, and the storage time is generally average. Not more than half a year. Data storage limitations and regional distribution also limit the development of deeper value-added services.
